Privacy Policy

Last Updated: June 4, 2026

At Lyf.Fit, we take your privacy seriously. This Privacy Policy details the information we collect, how it is used, and how we protect it when you use our website and tools.

1. Information We Collect

We may collect non-personally identifiable information automatically through standard analytics integrations. This includes:

• Browser type and operating system
• Pages visited and duration of visit
• Referring URLs
• Device information (mobile vs desktop)

This analytics data is collected through Google Analytics, which is only loaded after you accept cookies via our on-site consent banner. If you decline, no analytics cookies are set.

If you choose to subscribe to our Newsletter, we securely store your provided email address. We may also collect your name if provided during subscription, as well as specific health and wellness preferences (e.g., through interactive polls and surveys) to tailor our content directly to your goals.

2. Data Usage & Protection

We use the data we collect to:

• Provide, operate, and maintain our website
• Improve, personalize, and expand our website
• Understand and analyze how you use our website
• Develop new products, services, features, and functionality
• Communicate with you for customer service, updates, and marketing

We do not sell, trade, or otherwise transfer your Personally Identifiable Information (PII) to outside parties without your explicit consent, except to trusted third parties assisting us in operating our website, serving you, or analyzing our user traffic (e.g., Cloudflare, Resend, and Google Analytics). These parties agree to keep this information confidential.

3. Affiliate Tracking & Cookies

Lyf.Fit utilizes first-party and third-party cookies to track outbound referral links. Clicking on an external product link (such as an Amazon or Optimum Nutrition affiliate link) drops a standard tracking identifier to assign credit for any subsequent purchases you make from our partners. For more detailed information on how we use tracking technologies, please review our Cookie Policy.

4. Third-Party Privacy Policies

Lyf.Fit's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers or networks for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

5. CCPA Privacy Rights (Do Not Sell My Personal Information)

Under the CCPA, among other rights, California consumers have the right to request that a business that collects a consumer's personal data disclose the categories and specific pieces of personal data that a business has collected about consumers. They also have the right to request the deletion of personal data. Since we do not sell personal data, we already comply with the core tenets of the CCPA.

6. GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access - You have the right to request copies of your personal data.
• The right to rectification - You have the right to request that we correct any information you believe is inaccurate.
• The right to erasure - You have the right to request that we erase your personal data, under certain conditions.

7. Your Consent

By utilizing Lyf.Fit, accessing our Progressive Web Application, or consuming our fitness content, you consent to our website's Privacy Policy.

8. Contact Us

If there are any questions regarding this privacy policy, you may reach out to us at legal@lyf.fit.